Germany sign Barbie for World Cup

a 'fussball' edition of the popular children's toy is expected to hit the stores in football-mad Germany later this year. -AP Photo

BERLIN: The German Football Federation (DFB) is planning to cash in on hosting the Womens World Cup in June with a football version of the childrens doll Barbie wearing the national teams colours.

The German team are bidding to win their third consecutive world title at home and a fussball edition of the popular childrens toy is expected to hit the stores in football-mad Germany later this year.

The Womens World Cup kicks off on June 26, when the hosts face Canada at Berlins Olympic Stadium, and the final will be held in Frankfurt on July 17.

There will be a Football-Barbie wearing a Germany shirt, Doris Fitschen, the general manager of the Germany team, told German weekly newspaper Die Zeit.

It will appear in the shops at the end of March and will be aimed at our target group. We are aiming to attract young girls who we can inspire to play football.

Germany have dominated the womens game by winning both the last two World Cup titles, in 2003 and 2007, and the last five European titles.


Comments

Popular posts from this blog

Mubarak pledge to step down dismissed as too slow

Hafeez, Afridi and Akmal highlight in crushing win

Gagged Al Jazeera a powerful counter to Mideast regimes